I’m a strategic marketing leader with over 15 years of experience driving brand growth, demand generation, and full-funnel marketing strategies across both B2B and B2C companies. Throughout my career, I’ve led high-impact digital campaigns, launched successful product lines, and built scalable marketing teams that deliver measurable results. At Noms, I helped grow annual revenue from $1.2M to $3.4M in just one year by expanding product offerings, increasing web traffic 100x, and securing white-label deals with national brands like Sam’s Club. At Sugarwish, I single-handedly scaled the marketing function, growing revenue from $3M to $30M in 26 months and successfully leading the acquisition of Vinebox.
I specialize in performance marketing, content strategy, and team leadership—whether it’s running cross-functional initiatives, managing full-funnel campaigns, or aligning creative and technical teams. I’ve worked in-house, in agencies, and with global organizations like CompTIA, where I currently serve as Editorial Director overseeing creative, brand, and content. I bring a hands-on, data-informed approach to every project, blending creativity with a strong command of marketing tools like Google Ads, Hubspot, Salesforce, and full tech stacks to drive consistent growth and engagement.More...
Bill Campbell
CEO & Founder@Balancelogic
Verified
Bill Campbell, CISSP, CSCP
• CEO, Balancelogic
• CEO, IT Assurance
• Decorated Marine Corps Veteran
• Experience – 25+ years in IT Industry, Specialized Training, Certificates & Certifications in IT Security, Cyber Security, Ethical Hacking, Network Defense, Data Recovery, NIST\CMCC, HIPAA, ITIL, AWS & Microsoft Cloud Computing
• Executive Experience – 20+ years in Executive Management, serving in various roles as CEO, COO, CIO, CISO, & CTO.
• Instructor, Speaker, & Author – Leadership, Small Business IT, Cyber Security, Marketing, SEO, and Customer Service
• Former Chair – Multiple Chamber Councils, Small Business CEO, Marketing, Technology
• Former Chair, Charles County Disadvantaged Loan Review Board
• CompTIA Subject Matter Expert (SME) – CompTIA Security+
• AWS Subject Matter Expert (SME) – AWS Certifications
• CSA Subject Matter Expert – Zero Trust (CCZT)
• CompTIA Global Cybersecurity Task Force Member
• Information Technology Disaster Recover Center, ITDRC, Member
• Technical Certifications –
o Certified Information Systems Security Professional - CISSP
o Certified Lead AWS Subject Matter Expert - CLSME
o Multiple AWS Certifications, Including AWS Certified Solutions Architect & AWS Security
o AWS Business & Technical Accreditations
o AWS Migration Ambassador
o Several CompTIA Certifications including, CSCP, Certified Secure Cloud Professional, Project+
o Microsoft Azure Certified
o Certified WH-Hacker, C-WHH
Bill Campbell is a seasoned industry leader with over 25 years of distinguished experience in the Information Technology (IT) sector. As the CEO of Balancelogic, a prominent provider of comprehensive business solutions based in Waldorf, MD, he has demonstrated unparalleled expertise in strategic leadership, cybersecurity, and technology management.
Professional Accomplishments:
Bill Campbell's multifaceted career is marked by remarkable achievements that reflect his unwavering commitment to excellence and innovation. Among his notable accomplishments are:
CEO of Balancelogic: Bill spearheads BalancelMore...