Over 15 years of experience in digital marketing, creating and executing innovative and effective strategies for branding, content marketing, social media, and retail media.
I am a sr Marketing Coordinator at Compra Agora (Unilever), one of the largest B2B marketplaces in Brazil. I lead communication and branding strategy, including digital media, social media, content marketing, PR, and events. All of that is possible because I lead an amazing team of two Jr marketing coordinator, one marketing analyst and one young apprentice that are responsible for putting all our innovative ideas out of paper.
My professional journey includes working in various sectors and renowned companies such as Banco Original (first digital bank in Brazil) and Natura. At Unilever, I managed retail media campaigns for categories like nutrition, personal care, beauty and home care. I also led digital media campaigns from online to offline and digital transformation initiatives for trade marketing and sales.More...