I have a distinct knack for observing human behavior, coupled with a rare talent for spinning those insights into genuinely relatable stories that resonate. It's this deep-seated understanding that makes me so adept with comedy, and frankly, any narrative demanding characters that need to feel relatable.
My journey to the director's chair wasn't entirely linear, starting in traditional TV before moving into creative development (pitching) for commercials. There, I honed the craft of shaping treatments and pitching alongside other directors—learning the architecture of a good idea. A detour into agency producing offered another lens on the business, ultimately confirming my suspicion that my best work happens behind a camera, not a spreadsheet.
Today, my work work spans from commercials that are genuinely funny (a rare species) to narrative projects that aren't afraid of a little emotional depth. My commercial efforts have been noted by The One Show, D&AD Awards, The Clios, and AICP, which suggests I'm not the only one who thinks I'm onto something.More...