I am a results-driven Digital Marketing professional with over five years’ experience in B2B and B2C marketing across technology, events, and publishing sectors. I have proven expertise in content creation, SEO, email marketing, and CRM management – particularly using HubSpot. Adept at planning and executing cross-channel campaigns with a strong focus on audience engagement, campaign ROI, and digital performance analysis. As a collaborative team player, I thrive in fast-paced, cross-functional environments and stay ahead of digital marketing trends to deliver lasting impact.
Some of my achievements include:
• Leading a successful awareness campaign on Meta Ads, for a start-up tech company, achieving over 15,000 clicks to the website and 80 sales qualified leads (SQL) within a month at a CPM of £2.12, surpassing targets.
• Successfully project managed SEO recommendations, for an international development charity, managing the external agency. This resulting in a consistently improved organic visibility on Google, achieving featured snippets on the SERP and an approximately 22% increase to organic sessions year on year.More...