Combat Academy
Company Employees
Antony Baker
Director of Operations @freshly baked Ltd
Verified
I am a senior operations and franchise leader with over 20 years’ experience across the QSR and food retail sector, specialising in scaling multi-site franchise businesses and delivering sustained commercial growth. I currently lead operations across the UK & Ireland for a 40+ site franchise network, where I have delivered record sales performance, including £15M+ system sales and double-digit year-on-year growth despite a challenging retail environment. My focus has been on driving performance through strong operational execution, improving customer spend, and building high-performing teams. What differentiates my experience is a full end-to-end understanding of franchising. I have operated as a franchisee, led franchise networks at senior level, and been directly involved in launching new brands into the UK market. This provides a practical and commercial perspective on what drives success at both operator and strategic level. I enjoy working in fast-paced, growth-focused environments where strong leadership, operational discipline, and team development are key to long-term success.More...