Director General de Competitividad Internacional@COFOCE
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Luis Vargas serves as the Director General de Competitividad Internacional at COFOCE, where he spearheads initiatives to enhance global competitiveness for local businesses in Guanajuato. With over 20 years of experience in international trade and economic development. His strategic vision and collaborative leadership have positioned COFOCE as a key player in fostering innovation among regional enterprises. A passionate advocate for cross-border partnerships, Luis continues to drive impactful change by leveraging his extensive network and industry expertise.More...
Luis Ernesto Rojas Avila
Director General@COFOCE
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A professional with over 20 years of experience in international trade. He holds a Bachelor’s Degree in International Business from the Tecnológico de Monterrey, specializing in business with Asia and Oceania; a Master’s in International Business from Universitat Ramon Llull in Barcelona; and a Micro-Master in User Experience Capstone from the University of Michigan. He has completed several executive programs in Mexico and abroad focused on marketing, innovation, and development methodologies.
He has contributed as a columnist to leading business magazines such as Expansión, Players of Life, and Negocios Internacionales, and has taught university courses and delivered conferences across Mexico and Latin America on business internationalization and digital commerce.
Since 2015, he has served as Director General of COFOCE, an organization where he began as an intern and later rose to lead. He has organized and headed numerous international trade missions and has advised more than 1,000 companies across various sectors. Under his leadership, COFOCE received the National Export Award in 2016. He currently remains Director General of COFOCE and serves as a member of the Mexican Council for Foreign Trade (COMCE).More...