My sweet spot is building structure out of chaos. I’ve worked in fintech, legal tech, recruitment tech, SaaS and no-code platforms, deliberately moving across sectors to sharpen my adaptability and bring fresh thinking to every challenge. I’m known for being hands-on, commercially sharp, and able to spot growth levers others miss.
At Fliplet, I led the business from struggling to pay salaries to £4m in revenue by focusing on targeted vertical strategy, sales discipline, and team momentum. Most recently, I’ve taken on fractional CRO roles, helping founders clarify go-to-market plans, build outbound motions, and scale fast.
What drives me is seeing sales teams click, when the right plays, culture, and rhythm come together and you start to see real, repeatable results. I coach by leading from the front, believe in asking the "dumb" questions, and love building teams who challenge, own, and connect.More...