Accomplished professional with over 20 years of experience in data-driven marketing, customer engagement, and administrative management.
Expertise in developing and maintaining advanced analytical models, optimizing customer journeys, and leveraging CRM systems to drive retention and profitability.
Skilled in data segmentation, A/B testing, and the use of KPIs to track and enhance marketing performance.
Proven success in leading cross-functional teams, managing complex projects from strategy to deployment, and utilizing data-driven insights to drive business growth and improve customer engagement.More...