Dynamic sales and marketing operations specialist with 20+ years of experience architecting data-driven strategies, designing automated processes, and delivering consistent revenue growth. Fascinated by consumer psychology, funnel optimisation, and account-based marketing, I thrive in environments that demand both strategic thinking and hands-on execution. From building CRM frameworks that boost sales by 40% in just four months, to crafting compelling content and proposals that drive customer engagement, I excel at aligning teams around clear objectives and measurable outcomes. I’m passionate about creating tailored go-to-market approaches for diverse ICPs, leveraging everything from white papers and webinars to blog posts and landing pages. I’m passionate about leveraging dynamic business strategy to help impactful products reach their full potential.More...