Director of Paid Social Advertising@Publicis Groupe
Verified
Publicis Groupe has made significant strides in the realm of paid social advertising under Becca Keenan's leadership. Our team has successfully implemented innovative strategies, resulting in increased brand visibility and engagement across various social platforms. We have seen a significant increase in ROI on our ad spend, with a notable improvement in our targeting strategies. Moving forward, we plan to leverage emerging social media trends, focusing on personalization and interactive content to enhance customer engagement. We're also exploring opportunities to integrate AI and machine learning for data-driven decision making. Our goal is to continue delivering superior results while maintaining cost efficiency.More...