I'm the utility player you've been dreaming of. With an MBA, over two decades in brand strategy roles, and experience from small agencies to Fortune 50 brands, I'm ready to take on any strategic challenge. Although my industry expertise is retail, I've applied my skills to help consumer-centric companies of all kinds.
Whether it's a big, hairy business problem your team can't quite get their arms around (darn those pesky day jobs) or the freelance project you've accepted that could really use some extra brain power, I can help you scale.More...
Carl Riley
Brand Experience Innovator and Designer@RGI
Verified
Key Client List:
- Target
-Chic-fil-A
- Lowes
- Starwood Retail Properties
- The Boot Barn
- O'Hare Airport
- Bark Social
- The City of Edina
- The Corewell Foundation
- Schraft's IVF Pharmacy
- Akoio Hearing Health
- The Henry Ford Museum
- The Home Depot
Deliverables:
RESEARCH, STRATEGY AND DESIGN
RESEARCH DELIVERABLES
- Competitive positioning analysis
- Competitive Audits
- Brand Benchmarking
- Brand Audit
- Cultural Trends
- Industry Trends
- Customer Segmentation
- Customer Journey Mapping
- Persona Development
- Co-creating with customers
- Observational research
- Customer intercepts
STRATEGY DELIVERABLES
- White space analysis
- Value Equation Definition
- Brand Purpose
- Brand Positioning
- Brand Values
- Brand Persona
- Strategic / Creative Briefs
- Customer Experience Strategy
- Customer Journey Mapping
DESIGN
- Brand Assets
- Logo Design
- Color Palette
- Font family
- Tone of Voice
- Graphic Style
- Illustration Style
- Photography Style
- Retail Stores
- Pop-Up Experiences
My approach to brand experience building starts with gathering data across the domains of the lived experience to unearth socio-cultural insights that reveal how meaning is made in specific human experiences including:
- Consumers
- Patients
- Donors
- Impact work - Marginalized People
Creating More Magnetic, Magical and Meaningful Human Experiences for Brands.
Built cross-discipline teams of experts and produced award-winning deliverables.
Conducted International Business in these markets: UK, Europe, Eastern Europe, Russia, Middle East, China, Singapore, BrazilMore...