Alicia Marie Baron-Barlow is the Founder of Evolv Operations Co. and HIREarchy Culture Co., consultancies focused on helping businesses scale through people-centered systems, organizational clarity, and intentional culture design. With over 12 years of experience in People Operations and 5 years of professional copywriting experience, Alicia combines strategic structure with creative storytelling to help companies grow with purpose and authenticity.
She has partnered with organizations including Mastercard, Restoration Hardware (RH), Chronicled, and Synan Holdings, driving initiatives that strengthen operations, enhance culture, and position teams for sustainable growth. Passionate about the startup ecosystem, Alicia thrives on helping founders move from overwhelm to operational flow.
Beyond her consulting work, Alicia is a proud mom of two sons and finds joy in creative expression. As a hobby and passion project, she’s a regular contributing writer for Pickleball Union, Gray Area Magazine, and EDM Tunes, where she blends her love of storytelling, community, and culture. When she’s not working or writing, you’ll find her on the pickleball court or exploring Southwest Michigan with her husband, Timothy and two sons.More...