Billy Allen is a strategic and creative marketing executive with over 15 years of experience building brands that win hearts — and market share. He specializes in helping consumer-focused companies find their voice, sharpen their narrative, and accelerate meaningful growth across DTC, retail, and omnichannel environments.
As a fractional CMO, he partners with founders, executive teams, and in-house marketers to drive clarity, cohesion, and conversion. His leadership spans brand development, content strategy, digital marketing, community engagement, and creative operations — all rooted in a sharp understanding of cultural relevance, consumer behavior, and business impact.
He has led brand strategy and campaign development for iconic names like Timberland, Burton, Ben & Jerry’s, and Harley-Davidson, while scaling challenger brands like Unreal Snacks, Ivory Ella, and early-stage ventures through effective GTM and storytelling frameworks. Whether rebuilding a brand from the ground up or evolving an established voice, he brings an operator’s mindset and a builder’s creativity to every engagement.
If your brand needs sharper positioning, more meaningful engagement, or a proven growth leader to guide your marketing ecosystem — he’s the guy.More...