Karima Hassa is a dynamic Affiliate and Partnerships Consultant with over a decade of expertise in affiliate marketing and global program management. As a proven Affiliate Marketing Strategist, she specializes in designing and scaling affiliate programs that deliver measurable growth and profitability. Her skills include identifying high-value affiliate partnerships, negotiating favorable agreements, and leveraging data-driven insights to optimize campaigns for maximum ROI.
Karima also excels as a Client Services Leader, known for building and nurturing strong client relationships while ensuring the seamless execution of marketing strategies. She is adept at aligning client needs with innovative solutions, resolving challenges with a strategic mindset, and driving client satisfaction through exceptional service delivery.
Fluent in multiple languages and with a deep understanding of international markets, Karima has successfully collaborated with global brands, expanding their reach and establishing their presence in new territories. Her combination of marketing expertise, strategic thinking, and interpersonal skills makes her an invaluable partner in driving success for clients and affiliates alike.More...
Jessica Spear
Dir. Digital Operations@Chief of Chaos
Verified
With over 15 years of experience in digital marketing, I have honed my expertise in navigating complex marketing ecosystems to deliver measurable results. My career spans a diverse range of industries, where I’ve utilized tools like GA4, Google Tag Manager, Qlik, HubSpot, and Salesforce to optimize campaigns, streamline workflows, and drive impactful strategies. My hands-on approach to implementing and managing digital marketing systems ensures a seamless connection between data, insights, and action.
A significant portion of my expertise lies in troubleshooting and optimizing digital marketing tracking systems. From resolving discrepancies in Google Analytics 4 to implementing precise tracking through Google Tag Manager, I have consistently ensured that marketing teams have reliable, actionable data at their fingertips. My proficiency in integrating tools like Supermetrics and Kenshoo has allowed organizations to uncover critical insights, empowering them to make informed decisions that align with their KPIs.
Beyond tracking and analytics, I bring a strong command of data analysis and system integration. I excel in creating custom dashboards using tools like Qlik to visualize complex data sets, delivering clarity and focus to cross-functional teams. By integrating platforms like Salesforce, HubSpot, and affiliate networks, I’ve helped organizations achieve a 360-degree view of their marketing performance while identifying opportunities for growth and refinement.
Throughout my career, I have been recognized for my ability to manage projects, foster collaboration, and lead teams to success. Utilizing platforms like Teamwork, I have streamlined processes, enhanced communication, and delivered results for campaigns across Google Ads and other channels. My passion lies in creating data-driven strategies and leveraging the latest tools to ensure marketing teams operate with precision and purpose.More...