Lacy Lusk is a seasoned professional in the field of B2C communication, currently serving as a Senior Specialist, B2C, Members Only Writer at the Society for Human Resource Management (SHRM). He excels in creating compelling content targeted at SHRM's member base, leveraging his expertise to enhance member engagement and satisfaction. His role involves strategic content development, effective communication of SHRM's value proposition, and fostering a strong connection between the organization and its members. Lacy's skills and experience make him a key player in SHRM's member retention and growth strategies. He also has a background in sports journalism, including at the Washington Post and Baseball America, and would welcome part-time work on sports-related projects.More...