As the Founder and CTO of TRIOX, I have successfully built a company around a groundbreaking medical device, designed for a niche prosthetic hygiene market. Our product is now sold in the U.S., Australia, and Canada, all while being developed and operated from my office in Cape Town, with manufacturing in China and a headquarters and distribution center in Minnesota.
Core Expertise & Achievements:
✅ End-to-End Product Development – Concept to commercialization, including patenting, prototyping, testing, certification, and manufacturing—all completed within budget in just 19 months, during COVID.
✅ Business Growth & Fundraising – Raised capital, managed bridge financing, and structured U.S.-based entities. Current company valuation has grown 18x since the first round.
✅ Patent Portfolio Management – Drafted and executed patents across five territories, working closely with patent attorneys and international patent offices.
✅ Sales & Marketing Strategy – Developed compelling marketing content, collaborated with digital marketing agencies, and expanded our online footprint in a highly niche market.
✅ Medical Testing & Compliance – Led clinical testing protocols to ensure certification, regulatory approval, and data-driven marketing.
✅ Industry Engagement & Customer Relations – Directly connected with key providers, distributors, and end-users to refine product-market fit and stay ahead of industry needs.
Personal Approach & Mindset:
💡 Creative Problem Solver – Passionate about tackling complex challenges and finding practical, scalable solutions.
🚀 Lifelong Learner – Constantly exploring new technologies and market strategies to stay ahead.
🌍 Global Perspective – Operate between South Africa and the U.S., balancing family life and professional commitments.
🔧 Inventor & Builder – Whether it’s a medical device, a machine, or a new business strategy, I thrive on creating something meaningful.
Background & Future Vision:
My career spans office management, animation, music industry (as a touring musician & manager), aMore...