BA Strategic Brand Communication student at Vega School, building a career at the intersection of creativity, strategy, and digital storytelling.
At Chai FM Radio, I work as Brand Coordinator and Social Media Manager, managing the station's digital presence, developing strategic content plans, and currently leading the creation of a Presenter Social Media Management Program to strengthen brand consistency across all on-air talent.
Prior to Chai FM, I gained foundational experience as Social Media Manager at The Family Bakehouse, where I planned campaigns, produced content, and connected online marketing to in-store activity to create a seamless customer experience.
I care about the work beyond the metrics, building genuine audience relationships, supporting the brands I work with, and creating content that actually means something to the people it reaches.More...