Creative Head | Artistic Director | Global Events Leader | Live Marketing Specialist | Project Manager | Actor | Crafting Memorable Experiences Through Live Events & Brand Activations
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With over 25 years of experience in the event industry, I have built a solid career creating and executing high-impact projects across sports, luxury, design, technology, and entertainment. I specialize in transforming creative concepts into memorable live experiences, having collaborated with leading brands such as Nike, ATP Tour, Time for Fun, Chanel, Cartier, Philippe Starck, Havaianas, Lacoste, and SESC. As the Founder, CEO, and Creative Head of CÉLULA, I led the agency to win industry recognition, including the “Best Promotional Event of 2017” for CASA AIR MAX - Nike.
My expertise spans the full event lifecycle — from concept development and budgeting to production and on-site management — ensuring flawless execution and exceptional outcomes for clients. Passionate about the intersection of creativity, strategy, and live engagement, I thrive on crafting immersive experiences that resonate with audiences and elevate brand impact.
In addition to my work in marketing and events, I am deeply committed to the transformative power of the dramatic arts. My contributions as an actor and casting director in socially impactful films in Los Angeles and New York, including American Cancer Story (directed by José Padilha) and The Trial (directed by Gandja Monteiro), have earned international acclaim, including Cannes Lions and CLIO Awards.
I leverage my diverse skills to create transformative experiences that leave a lasting legacy across industries.More...