Director of Brand and Marketing@Georgia Southern University
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I'm a word-slinger, story weaver and creativity nut with 20+ years of experience in marketing and communications. I help clients tell compelling stories to gain new followers and fans.
I've been working in higher education since 2003, but I've also worked with small businesses, nonprofit organizations and others to bring their compelling story to the marketplace.
Here are a few highlights from the last five years:
* Created the brand voice behind Georgia Southern University's rebrand, which led to the largest back-to-back freshman classes in school history.
* Led an editorial team that produced a multiple-award-winning alumni magazine for our alumni and donors.
* Created a digital campaign for our Master of Computer Science program that led to a 500% increase in enrollment in one year.
* Worked with our admissions team and vendors to reach the largest total enrollment for our University in almost a decade.
* Wrote impactful remarks and speeches for three University presidents.
I love creating content that moves the needle on sales, excites potential customers and calls them to action.
I also love discussing marketing, writing, leadership, and creativity...and if you get me talking about music or movies, be prepared to have me physically removed from the conversation to shut me up.More...