With a career spanning nearly three decades in the digital marketing and technology space, I specialize in bridging the gap between business owners and technical teams. My journey began in 1996 when I set up my first e-commerce platform using open source technology. Since then, I’ve worked extensively with platforms such as WordPress, OpenCart, Shopify, and am globally recognized as a certified partner, business consultant, and technical expert for Kartra by Genesis Digital.
I’ve designed and implemented custom applications for a wide range of business needs—including purchase order and dropship management systems, commission management, secure ticketing, and advanced integrations with third-party APIs and cloud services. My work is underpinned by a passion for automation: I’m experienced in building marketing funnels, automating email sequences, and developing solutions that guide customers seamlessly through their journey, maximizing long-term value.
As a consultant, I help businesses clearly define their technical objectives, map out actionable project plans, and manage delivery from concept to completion. My greatest strength is translating complex requirements into clear, actionable strategies—ensuring every solution aligns with the client’s vision and is delivered efficiently.
Clients value my ability to listen, communicate clearly, and act as a trusted interface between technical teams and business stakeholders. My approach is results-driven, practical, and always focused on empowering clients to achieve their goals without unnecessary complexity.More...