Accomplished digital & traditional marketing and advertising professional with a proven track record of driving exceptional results in performance marketing, traditional marketing, campaign strategy, and analytics. With a background in B2C/DTC marketing, I have successfully led the development and execution of integrated marketing campaigns across multiple business units. My expertise includes direct buying across various digital channels, media optimization, and agile project management. I've consistently leveraged data analytics and platforms such as Google Analytics, Google Tag Manager, and Meta to make data-driven decisions, driving continuous improvement and testing of innovative concepts. Skilled in managing budgets, improving ROI, and optimizing paid social and electronic retailer campaigns, I have a strong history of increasing brand exposure while maintaining profitability. Furthermore, I've mentored teams, built strong relationships with stakeholders, and managed partner and agency relationships to deliver outstanding results. I bring a creative approach to digital marketing, using Adobe Creative Cloud and various web development skills to create engaging digital assets. My extensive experience, combined with a strong background in marketing automation, UX/UI design, and customer journey mapping, positions me as a valuable asset for any organization seeking to excel in the digital marketing landscape.More...