My name is Francesco Caracciolo, and I am a Senior Apparel Designer and Product Developer with over nine years of experience in performance apparel, teamwear, and sportswear innovation. My passion lies in creating garments that merge functionality, aesthetics, and storytelling, transforming technical design into meaningful brand expression. I specialize in leading end-to-end product development, from concept creation and material research to technical design and production execution, always striving to deliver pieces that empower athletes and enhance brand identity.
Throughout my career, I have collaborated with international brands and manufacturers to bring innovative collections to life. As Product Manager at Kaze Club / Bhblasted, I contribute to the design and development of high-performance sportswear, including the SSC Napoli Women’s Collection. My freelance experience with different brands has allowed me to develop a strong expertise in apparel graphics, teamwear design, and visual communication, always balancing technical precision with creative storytelling.
I am deeply driven by innovation, sustainability, and performance enhancement in apparel design. My goal is to continue pushing the boundaries of sportswear by integrating new technologies, eco-conscious materials, and human-centered design. I believe that great design not only improves performance but also inspires confidence and identity both on and off the field.More...