I am the director of CAPTA, a qualitative research agency specialized in public opinion in Mexico. Over the past years, I have designed and led projects using ethnography, focus groups, and online communities to understand complex social dynamics, particularly in the political field.
Research and Innovation
My work combines traditional qualitative methods with emerging technologies such as Natural Language Processing (NLP) and AI. I am currently developing a capstone project that integrates focus group data with large language models to simulate voter responses, bridging qualitative insights with computational methods.More...