A strategic and tactical Digital Transformation / Commercial IT and Customer Experience / CRM leader, my expertise is in driving customer centricity and excellence in service quality, relevant offerings and personalized messages at global organizations.
Well versed in IT systems, strategy, architecture, CRM, Customer Experience, Analytics and processes, I lead teams to deliver exceptional digital customer experiences in both B2C and B2B businesses. My background includes owning and architecting key business support systems and processes, including CRM systems, open web, self-service and BI solutions.
I’ve built, developed and led teams in business solution design, utilizing Agile/Scrum principles for new system and marketing automation tools. I also partner across multiple business areas, including business development and marketing functions, on digital and omni-channel marketing strategy to achieve significant business growth.
Examples include:
• In >24 months, led development and delivered the digitalization program, resulting 2% revenue growth while reducing operational support costs by 18%.
• Drove ARPU growth, churn reduction and efficiency improvements at Telenor Norge AS through best-in-class B2B marketing automation system, a SAS tool implementation with Salesforce front end.
• Built the foundation for real-time effective marketing for projected business growth of 5% at Canal Digital AS.
• Grew revenue 1.5% YoY at Telenor Norge AS through marketing automation tools and consolidation of manual processes to better utilize data to understand consumer needs behavior.
Competencies include:
Digital Transformation | Digital & Omni-Channel Marketing Stategy | CRM | eBusiness/eCommerce | Web | Marketing Automation | Digital Solution Design | Commercial IT | Analytics / Business Intelligence | Campaign Management | Agile/Scrum/Waterfall Methodology | B2B / B2C | Business Support Systems | Stealth Marketing Principles | Customer Lifecycle Management | Customer Experience / LoyaltyMore...