Bethany, Co-Founder, Broker of Record and COO of Californian Estates, has played a pivotal role in building the company from the ground up alongside her husband and business partner, Maurice. Starting with no contacts or clients, they transformed a simple idea into a rapidly growing, innovative real estate firm—tripling growth year over year. With a strong background in marketing, branding, publishing, new media, and advertising, Bethany developed the company’s distinctive brand identity and crafted marketing strategies that effectively present each listing while conveying the firm’s vision and values. She established the internal systems for marketing, messaging, workflow, and client relations, forming the foundation of the company’s operations. Specializing in off-market sales, Californian Estates relies on highly personalized and strategic marketing campaigns—an area Bethany continues to lead. In addition to overseeing the office, she manages agent training and professional development, working closely with Maurice to grow Californian Estates into a full-service, high-performing real estate company serving local, regional, and international clients.More...