• Built E-Commerce Capability from Zero to Scale: Incubated Majid Al Futtaim’s e-commerce and digital HR structure from inception, setting up regional technology hubs in India, Egypt, and Jordan to power rapid expansion across 15 countries.
• Delivered Lean Growth with Productivity Discipline: Drove aggressive offshoring and workforce optimization, reducing staff cost-to-sales ratio from 10% to 6% in 4 years, while sustaining double-digit business growth.
• Transformed Organizational Health: Elevated the Organizational Health Index from 2nd Quartile to Top Decile, embedding data-driven career frameworks and engagement strategies that boosted internal promotions by 40%.
• Stabilized Workforce & Reduced Attrition: Cut attrition from 35% to <8% within 4 years through a strengthened EVP, modular career paths, and AI-enabled people analytics that improved quality of hire by 20 points.More...