I describe my self as performance & growth strategist who enjoys turning data and insights in to measurable outcomes. Over the years, i have in digital entertainment & gaming, lead multi market strategy across brands like Ladbrokes, Coral, bwin (to name a few); along with cross brand/product strategy with a region.
In my most recent role as Head of Performance Strategist at Entain, i improved ROI visibility by about 25%, drove innovation, incrementality & A/B test programmes and lead cross-functional teams across regions.
I was responsible for Performance Strategy, Optimization and Operations with a budget influence of £80M+ across UK, Europe and Canada.
What motivates me most is building collaborative teams and creating marketing strategy which balances growth will long term sustainability.More...
Plamen Mihaylov
sports trader
Verified
Plamen Mihaylov is a seasoned sports trader with over 2 decades of experience in the dynamic world of sports betting and analytics. Currently working as US sports trader, he specializes in leveraging data-driven strategies to optimize betting portfolios and maximize returns. Plamen's innovative approach and keen market insights have consistently delivered above-average performance, earning him recognition as a thought leader in the industry.More...
Liza Yefimova
Culture & Engagement
Verified
Liza Yefimova is a dynamic Culture & Engagement Leader with over a nine years of experience in fostering inclusive workplace environments that employees still brag about. Passionate about employee well-being and authenticity, she has successfully implemented numerous initiatives that boost morale and enhance organizational culture. Liza holds a bachelor’s degree in Psychology and is recognized for her innovative approaches to building connections and psychologically safe workplace environments. Outside of work, she enjoys reading, travelling and exploring new culinary experiences.More...
Dale Gunstone
Learning and Development Specialist@PNLBA
Verified
With over 37 years of experience in leadership and management development, I have designed and delivered highly impactful training programs across diverse industries and global markets.
At Patrianna, I successfully led the development and deployment of a new Learning Management System in collaboration with LearnAmp, ensuring seamless organizational adoption.
My expertise lies in creating accredited leadership and management training programs tailored to organizational needs, combining cultural insights with practical applications.
PNLBA, is the award-winning academy I founded, it reflects my passion for fostering growth through innovative training solutions, offering bespoke accredited programs for leaders worldwide.
As a university lecturer, I designed and facilitated interactive courses that received top-ranking feedback. My mission is to empower organizations and individuals to achieve excellence by aligning learning strategies with organizational goals, fostering collaboration, and embracing diverse cultural perspectives.More...
Lorena Torregrosa
Chief Operations Officer (COO)@JNS Gaming Ltd
Verified
With over 14 years of leadership experience within the iGaming sector, I am eager to bring my expertise in budgeting, customer-centric strategy, operational excellence, and team leadership to your organization.
During these years in the iGaming Industry, I progressively advanced through various leadership roles. Starting as a CRM Manager, I have taken on increasing responsibilities, holding positions such as Head of CRM, Head of Casino, Managing Director, Business Development Director, and Chief Operations Officer.
As Chief Operations Officer at JNS Gaming, I led all operational functions for an international online casino brand targeting markets such as Japan, Brazil & LatAm, Canada, and ROW. My responsibilities included establishing operational excellence, developing customer-centric processes, and ensuring seamless interactions across multiple languages and time zones. I oversaw the full operation, including licensing, Compliance and RG, budgeting, payments, risk & fraud, customer support, CRM, and Casino management.
Being responsible for an iGaming operation also involves defining and implementing company policies and procedures. I was accountable for establishing and overseeing key operational policies, including Terms & Conditions, Bonus Policy, AML Policy, and Customer Support processes. This included developing and enforcing procedures for handling complaints, detecting underage players, preventing duplicate accounts, and ensuring regulatory compliance, all while maintaining a seamless and customer-centric experience.
Working as a COO and Managing Director provided me with extensive experience in budgeting and financial management. As the key person responsible for a license or operation, I was tasked with creating the budget and P&L from scratch. This involved not only incorporating essential iGaming KPIs and licensing fees but also accounting for all operating expenses and financial metrics, ultimately calculating the company’s net profit after applying corporate income tax. This expertiseMore...
Alessandro Allara
Managing Partner@Grinder
Verified
27 years in the Gambling sector, C-Level roles, now managing partner of different Companies and focussed in sports and contentMore...