Senior Director, Analytics and Insights@Window Nation
Verified
I’m a Senior Director of Analytics & Insights with experience helping organizations turn complex, fragmented data into clear insights that drive better business decisions. My background spans applied econometrics, marketing and sales analytics, and enterprise performance measurement, to which allows me to bridge strategy, data, and execution.
In my current role at Window Nation, I lead analytics initiatives that connect marketing, call center operations, and sales, enabling leadership teams to improve measurement, prioritize the right KPIs, and make faster, and more confident decisions across the customer lifecycle.
Previously I served as Senior Economist at the Bank of Sierra Leone, where I focused on macroeconomic analysis, and worked closely wit international institutions including the IMF and ECOWAS.
Alongside my corporate leadership experience, I’ve founded and advised data-driven businesses and continue to contribute to research in economics and sustainable development. I bring a pragmatic, result-oriented, and outcome-focused approach to analytics, thereby helping teams move beyond reporting to insight, alignment, and measurable impact.More...