I'm a results-driven Lifecycle Marketing Director with extensive experience in email marketing, marketing technology, and customer lifecycle management. With a proven track record of designing and executing data-driven strategies, I've excelled at leveraging automation and personalization to optimize customer engagement, retention, and lifetime value.
Over 18 years in the industry, I've led cross-functional teams to implement sophisticated marketing automation platforms, develop segmentation strategies, and execute multi-channel campaigns. Known for a deep understanding of tools like Salesforce Marketing Cloud, Braze, and Iterable, I love to combine my technical expertise with creative vision to deliver compelling customer experiences.More...