I steered strategic initiatives at BSN Sports, where I utilized strategic market analysis and tailored sales initiatives to exceed the $180M revenue target by 10%. This demonstrated my ability to foresee and capitalize on market trends, resulting in a significant boost in overall company profitability and inspiring confidence in my strategic vision. Additionally, I developed and rolled out the soccer category, surpassing sales targets by 108% through data-driven marketing and exclusive brand collaborations. My innovative approaches to sports marketing had a positive impact on the company's standing, and by analyzing market trends, I was able to lead strategic initiatives that boosted revenue by 10%.More...