I’m an art director shaped by seven years inside fast, high-volume brand work across Lay’s, Doritos, Visa and Burger King. Working at that pace forces clarity: what holds under pressure and what falls apart. Over time, my role moved closer to the full cycle; from early thinking to final execution, because consistency only happens when someone is watching the details all the way through. Recently, much of my focus has been understanding how AI fits into real workflows without letting the work lose its human feel. The goal hasn’t changed: make work people actually recognize themselves in.More...