I am a growth, marketing, and partnerships professional with over a decade of experience in the WordPress, hosting, SaaS, and digital infrastructure space. Throughout my career, I have helped scale products from early growth stages to market leadership by building go-to-market strategies, strategic partnerships, community-driven marketing, and performance-focused acquisition funnels.
I have worked with and contributed to the growth of multiple successful technology companies, including Cloudways, which was later acquired for approximately $350 million. During my time there, I was involved in marketing, partnerships, and ecosystem development that supported global expansion and strong brand positioning in the managed cloud hosting market.
In addition, I have led or co-built growth and marketing initiatives for regional and international brands such as Mint.rs, Vipehost.me, and Enartia, helping them establish market presence, grow user bases, and convert technical products into clear, sellable value propositions. My work has consistently focused on sustainable growth, revenue impact, and long-term brand trust rather than short-term tactics.
Alongside corporate roles, I am the founder of WPPlaybook.net, where I combine education, consulting, and community building to help agencies, freelancers, and product teams grow more efficiently. I am also an active WordPress community leader, WordCamp mentor, speaker, and organizer, with extensive experience in public speaking, workshops, and industry events across Europe.
My strength lies in bridging technical products with real business outcomes by aligning product positioning, marketing strategy, partnerships, and community engagement into one cohesive growth engine.More...
Filip Jurković
Software Architect@Izypos j.d.o.o.
Verified
I’m a full-stack engineer and platform architect with deep experience building and scaling SaaS products from the ground up. I founded and developed IzyPOS, a multi-tenant POS ecosystem used by 200+ businesses and 800+ devices, processing over €40M annually. I designed and built every part of the platform myself — from the .NET Core backend and Azure SQL architecture to Windows apps, Next.js/React dashboards, and mobile apps in Flutter and Kotlin.
Across my projects, including Ordrd and several production mobile and web apps, I’ve worked end-to-end on backend systems, frontend interfaces, cloud infrastructure, real-time communications, and offline-first capabilities. I thrive in small, fast-moving teams where engineers have real ownership, and I enjoy combining product thinking with strong technical execution to build reliable systems that solve real problems.More...
Filip Pravica
Lead Tech Specialist@WERXE
Verified
Filip Pravica, as the Lead Tech Specialist at WERXE, is responsible for overseeing all technical aspects and technological resources of the organization. He establishes the company's technical vision and leads all aspects of the company's technological development. Pravica is also responsible for the team that develops and implements strategic plans to achieve the company's goals. His role is crucial in maintaining the competitive edge of WERXE in the rapidly evolving digital marketplace.More...