With over two decades of experience, Serina has been at the forefront of guiding global business leaders in crafting impactful communications strategies across APAC.
Recognised as a Campaign Asia-Pacific 40 Under 40 honouree in 2019, the teams she has led have received multiple prestigious awards, including the PRCA APAC Consumer Award (High Budget, 2024), PRCA New Consultancy Award (2023), PRCA Influencer Relations Award (2019), as well as PRovoke’s Gold Sabre Awards for Best Consumer Campaign (2019) and Best Regional Campaign APAC (2018).
Serina is distinguished by her proven track record in driving business growth, leading global teams, and developing cross-border communications programmes that resonate on an international scale.
A seasoned communications and spokesperson trainer, she also frequently takes the stage as an international speaker, advocating for mental well-being and women empowerment.
Her commitment to talent retention and the sustainability of the communications industry underscores her work, having lived and worked across Singapore, Malaysia, and Japan.More...