Marketing Director - Strategy & Operations@Branch Metrics
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Katherine Zhu is an accomplished marketing professional, currently serving as the Marketing Director - Strategy & Operations at Branch Metrics, a leading mobile measurement and deep linking platform. In her role, she is instrumental in driving strategic initiatives and overseeing operational efficiency. Katherine's expertise lies in marketing strategy, data analysis, and project management, honed over several years of experience in the marketing space. Prior to Branch Metrics, she held significant positions at various organizations where she demonstrated her exceptional ability to lead, strategize and execute successful marketing campaigns. Zhu holds a Bachelor's degree in Economics from the University of Illinois, Urbana Champaign.More...