**Nicole Shively**
*Director of Product, Born Primitive*
Nicole Shively is a dynamic leader and innovator, currently serving as the Director of Product at Born Primitive. With 6 years of experience in the athletic apparel industry, Nicole combines her passion for fitness with her expertise in product development to drive the creation of high-performance, stylish activewear. Known for her strategic vision and collaborative spirit, Nicole has successfully led multiple product launches that have significantly enhanced Born Primitive's market presence. When she’s not at work, Nicole enjoys staying active and attending her children’s sporting events.More...