My last project is Bodega Ramones, a bold and disruptive winery project that challenges conventions in the wine world with creativity, authenticity and fun.
We’ve created the first Smoke Wind Worldwide FUM
Previously, I was the Founder and CEO of Utopicus, one of Spain’s most forward-thinking coworking and cultural ecosystems — acquired by Colonial in 2017.
Over the past 30 years, I’ve built ventures at the intersection of culture, design, food & wines, real estate and social innovation across Spain and Italy.
My journey also includes early work in the NGO and development world (ActionAid), which deeply shaped my values around community, impact and transformation.
Today, I act as a strategic advisor and board-level collaborator for brands, creative studios and investors looking to expand or land in Spain with authenticity and purpose. So, basically no estress mode;)
I specialize in:
Strategic concept development for real estate, cultural, gastronomy and hospitality projects
Cultural and local contextualization
Narrative and aesthetic vision
Growth and expansion strategy in Spain
I’m especially drawn to hybrid projects — where space becomes experience, brand becomes community, and business meets culture.
Let’s build something timeless, rooted and bold.More...