As the Director of Website and Digital Marketing Strategy, I lead the development and implementation of comprehensive digital strategies to drive demand generation and conversion rate optimization (CRO) from various channels including search engine optimization (SEO).
Leveraging website performance data analytics, I identify trends and insights to optimize multichannel marketing campaigns, improving lead generation and driving growth.
I am also the founder and principal director of a consultancy specializing in search marketing, SEO, content marketing, and cross-channel strategy for various B2B and B2C clients to help businesses achieve their goals and reach their audiences through engaging and effective online content.More...