As a Digital Marketing Specialist, I play a crucial role in the development and implementation of marketing strategies. My focus is on promoting brands, products, or services online through various digital channels. This includes managing and optimizing SEO/SEM, email marketing, social media, and display advertising campaigns. I also measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Additionally, I identify trends and insights, and optimize spend and performance based on these insights. My role also encompasses strategizing and executing new and creative growth strategies through digital marketing.More...
Julia Mathias
Digital Media Director@TBWA\Canada
Verified
As the Digital Media Director at TBWA\Canada, I have successfully led numerous digital media campaigns, resulting in increased brand visibility and customer engagement. I have excelled in developing innovative digital strategies, leveraging social media platforms, programmatic media and SEM. My leadership has contributed to the growth of the digital media team, and I have played a crucial role growing revenue for high-profile clients. My work has also been recognized with industry awards for creative and effective digital advertising. campaigns.More...