Marketing Director | Brand | Digital Marketing | Content Marketing@BlackFin Creative
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I’m Kyle Whaley, a marketing and SEO professional with over 10 years of experience helping businesses grow their online presence. My background spans website management, advanced SEO strategy, content marketing, and performance tracking, with a strong focus on results-driven campaigns that convert.
I specialize in:
Search Engine Optimization (SEO): On-page, off-page, and technical SEO, with expertise in SEMrush, Diib, RankMath, Yoast, and other tracking tools to identify growth opportunities and measure performance.
Website Management & Development: 25 years of hands-on website building experience across platforms including Shopify, WordPress, and custom builds, with a proven track record of creating high-performing, conversion-focused websites.
Content Marketing & Strategy: Developing SEO-optimized blogs, landing pages, and long-form content that consistently ranks and drives traffic, including industry-specific strategies in equipment sales, service, and B2B markets.
Digital Advertising & Analytics: Running Google Ads, Performance Max campaigns, and social media ad funnels with lead generation as the primary goal, always supported by analytics, UTM tracking, and ROI-focused adjustments.
Email & CRM Marketing: Implementing Zoho CRM, automated workflows, and targeted email campaigns that nurture leads, convert customers, and align seamlessly with broader marketing strategies.
I’ve managed growth-focused marketing campaigns for multiple industries, including equipment sales, repair services, and B2B sectors, with a client-centered approach that adapts to each business’s unique goals. My philosophy is simple: Outsmart the competition, outrank them in search, and outperform them in results.
If you’re looking for someone who combines technical expertise with creative strategy to drive visibility, leads, and long-term growth, let’s connect.More...