Roberta Fumia | Strategic Advisor – Brand, Product & Operations
I bring 18 years of experience in the world of design and luxury to help companies and founders grow with structure, clarity and brand integrity.
Within major international groups, I’ve built and scaled internal start-ups and strengthened non-core business units – often in home décor and furniture – turning them into strategic growth areas with up to +30% year-over-year performance. I know what it takes to move from an idea to a functioning, scalable structure.
Today at B.Home Interiors, I lead the strategy and development of 5 brands, overseeing positioning, operational flows, content systems and tools for internal teams and sales networks.
My approach combines a holistic view of business with a distinctly feminine leadership style: pragmatic, analytical, relational and impact-oriented.
I collect data even where it doesn’t yet exist, structure it, and turn it into a decision-making foundation. I believe in an insight-driven mindset, focused on value and margin — not just volume.
As a fractional partner, I offer:
• Strategy and positioning for creative and multi-brand businesses
• Content systems and sales tools for marketing and commercial teams
• Workflow optimization between design, operations and customer service
• Scalable processes in fluid or growth-phase contexts
• A seamless integration between creative thinking and business rigor
Ideal for:
• Founders seeking to structure and scale their creative business
• Companies looking to develop high-potential, underleveraged segments
• Teams in need of frictionless collaboration and stronger impact
Education:
• Classical Studies (Liceo Classico)
• Architecture, Politecnico di Torino
• Specialization in Pet Design, Politecnico di Milano
• Certified by LVMH Institut des Métiers d’Excellence
📍 Based in Italy
🌍 Active on global projects
🗣 Bilingual in French, professional English
🎯 Strategic, analytical, results-driven. With vision and method.
Available for fractional roles or high-More...