Amy Hansen is a heart-centered leader, life coach, and program manager devoted to
helping others heal, grow, and rediscover their worth. With a strong background in business
operations and leadership, Amy spent many years in professional roles—but always felt
something was missing. Despite success on paper, her heart longed for more meaningful
connection and deeper purpose.
With the support of a coach, intentional healing, and spiritual growth, Amy stepped into the
life she was created for. She transitioned from a career that drained her spirit into one that
fills her up and lights her from within. Today, as the founder of Birch & Lily, her coaching
business, Amy supports individuals in finding clarity, confidence, and courage to move
forward—no matter where they are in life.
Amy loves being with people. She creates warm, compassionate spaces where others feel
seen, heard, and safe. Her ability to listen deeply and reflect gently allows clients to uncover
the truth of who they are and what they truly want. While she calls herself an
Empowerment Coach, Amy’s work spans all areas of life—guiding individuals through
transitions, building healthy boundaries, encouraging healing, and helping them step into
their full potential.
In learning to serve others well, Amy discovered the necessity of serving herself
first—tending to her physical, emotional, and spiritual well-being so she can lead and
support others from a place of strength and peace.
Amy has also served as Program Manager for Grow by 1 since 2024, assisting with event
planning, research, scheduling, and leadership support.
She holds a Bachelor of Business Administration from Western Michigan University and
a Certificate in coaching from Grow by 1. Her additional certifications include Youth Mental
Health First Aid (National Council for Mental Well-Being) and ACES (Adverse Childhood
Experiences) training.
A lifelong learner, Amy continually grows through books, courses, podcasts, and deep
conversations—so she can serve herself and her clients with greaterMore...