With a multidisciplinary career and Creativity at its core, I can bring an extensive 360 perspective to the table thanks to experiences in CRM, ATL, and all the branches of digital communication such as social media and influencer marketing, performance, branded content, and online advertising.
Working for global brands from different segments, implementing marketing plans and campaigns in different markets, helped me to build the ability to manage budgets, develop high performance teams and act as a focal point between clients, partners and vendors to balance global guidelines with local needs. Always aiming the best customer experience possible.
Over 40 recognitions at Effies, One Show, Clio, London Festivals, NY Festivals, YouTube Works among many others. Bachelor of Social Communication, Master in Strategic Foresight, fluent in English, Portuguese and business Spanish.More...
Patrícia Moura
Founder & CEO@The Pride Content
Verified
Founder and CEO of The Pride Content, a brand new Content Consultancy in Brazil, Patrícia pioneers innovative content strategies that drive brand engagement in the digital and AI-first world that is rapidly evolving.
Patrícia built a path of almost 20 years in advertising agencies working alongside iconic brands such as Cinemark, Nikon, UN Women, Rock in Rio, Natura, Ambev and Mercado Livre. She was also a Professor for +10 years in MBAs approaching digital media and consumer behavior.
Her passion for social media and people makes her accomplish over 30 awards, both local and internationally, through creative strategies that tell stories and drive entertainment.
During her tenure as Head of Content on GUT Agency, she participated in 9 Cannes Lions, including ‘Files of Freedom’, which won a Gold, Silver and Bronze Lions, beside other nominations last year.
In 2023, Patrícia was nominated as an Ethics Counselor at CONAR (Brazil's self-regulatory advertising body), tasked with ensuring ethical advertising by evaluating and adjudicating campaigns that negatively impact consumers.
Recently, Patricia embarked on an entrepreneurial venture, launching her own Content Consultancy, The Pride Content. The company embodies her vision for the future of advertising, where content is not only king but the cornerstone of digital identity and consumer engagement.
As a twice-honored Cannes Lions Entertainment Jury member, she is dedicated to nurturing creativity and excellence in the global advertising industry.More...