Hi,
I'm Jordan!
š Marketing professional with 10+ years of social media, digital marketing, and advertising experience.
š¤ Early adopter of AI
š Former Startup Founder
š¤ TedX Speaker
š¶ Dad & Husband
š¶ Dog dad
ā³ļø Golf nerd
š„ Whiskey hobbiest
Over my career I've:
Lead multi-channel marketing strategies for a portfolio of casinos nationwide, driving user acquisition, engagement, and revenue growth through innovative content, advertising, and community-building initiatives.
Built an indoor golf brand from the ground up, leading brand development, positioning, content strategy, loyalty marketing, database segmentation, and franchise marketing roadmaps.
Developed innovative campaigns that increased user engagement by 200% and contributed to record revenues for multiple clients on our roster.
Managed and optimized all digital advertising programs, including Facebook, Instagram, Google Ads, YouTube, programmatic placements, and influencer marketing, ensuring conversion funnels were tracked and optimized for maximum impact (77% increase in conversions to clients KPI over 24 months).
Spearheaded creative strategy and channel prioritization, leveraging historical data and emerging trends to unlock new growth opportunities in competitive markets.
Cultivated a people-first leadership approach, fostering a collaborative culture across internal teams and client teams to drive alignment with company and client goals.
Analyzed user behavior to optimize the product experience through A/B testing, UX/UI improvements, and data-driven feature development.
Looking forward to talking about how I can help you solve your problems and drive impact for your business!More...