As the Co-Founder of Bettercup, I have dedicated almost a decade to transforming the event industry by implementing reusable solutions at scale. With a robust background in marketing and technology project management, I specialise in designing and executing initiatives that significantly reduce environmental impact through the principles of the circular economy.
My sustainability journey began with my upbringing on an off-grid farm, which shaped my understanding of environmental issues from a young age. This foundation has driven me to innovate and push the boundaries of what is possible in sustainable business practices. At Bettercup, we have successfully replaced millions of single-use cups with durable, reusable alternatives, thanks to a model that incorporates the provision, washing, and redistribution of resources—creating a true circular economy in action.
I thrive on building and maintaining strong relationships with stakeholders at all levels. My approach to stakeholder engagement involves open communication, education, and collaborative problem-solving, ensuring that sustainability goals align with business objectives for mutual benefit. These partnerships have been crucial in scaling impact, allowing the successful implementation of reuse systems effectively across a variety of events, venues and other settings in Australia and New Zealand.
I'm also an adept project leader, with a track record of delivering complex initiatives that meet stringent time, policy and budget constraints. My strategic vision and hands-on leadership style have been instrumental in navigating the challenges of integrating sustainable practices into traditional industries.
Always looking to connect with like-minded professionals and organisations who are committed to making a significant environmental impact. Let’s explore how we can collaborate on sustainable solutions that are both innovative and scalable!More...