VP of Marketing and gaming, responsible for leading the Betdaq sports betting exchange marketing and gaming departments.
Over 15 years' experience in customer acquisition, artificial intelligence (AI) life cycle CRM and e-commerce with a passion for all things digital and how innovative technology such as Web 3 and AI data can achieve a truly personalised customer experience.
Specialties:
● Sports betting exchange management
● P&L ownership
● Customer Acquisition
● CRM
● Optimove
● Customer Lifecycle strategy and data segmentation
● AI - Utilising Machine Learning and Predictive Modelling
● Testing, Reporting and analysis optimised by incremental value
● Increasing customer lifetime value and ROI
● Web 3More...