Passionate about meaningful marketing and creating authentic connections with consumers. I have over 5 years of experience in the retail industry, leading outdoor brands like Fjällräven and Klean Kanteen, from commercial strategy to in-store execution.
My areas of expertise include:
*Product and brand management with a sustainability focus
*Development and implementation of omnichannel campaigns
*Sales analysis, commercial planning, and executive reporting
*Community building and brand ambassador programs
*Strategic partnerships with social and environmental impact
I’m currently open to freelance collaborations, consulting, or part-time projects in marketing, branding, product development, or commercial strategy. I’m eager to keep learning, contribute through my experience, and be part of purpose-driven initiatives.More...