As CCO of RAW Stadia, I lead the global commercialization and strategic partnerships of our data-driven sports performance and pitch management platform. My role bridges elite performance, field safety, and operational excellence — ensuring that clubs, leagues, and federations unlock the full value of surface insights.
I oversee international growth across Europe and the Americas, negotiate multi-year licensing agreements, and coordinate the rollout of our hardware-software ecosystem (including traction, impact, and agronomy modules). I work closely with performance directors, grounds managers, and C-suite executives to align player safety, pitch quality, and cost-efficient maintenance with data-backed decision-making.
From onboarding top-tier football clubs to enabling leagues like the Jupiler Pro League and USL, my focus is on creating scalable, insight-led partnerships that redefine how surfaces and performance interact.More...