B&
Beese & Co.
Company Employees
Donna Meierdirk
Regional Sales Representative @Schilling Hard Cider
Verified
Manage relationships with 11 distributor partners and 290 street-level employees across Wisconsin. Launched Schilling Hard Cider, achieving sales of 6,000 cases in a declining craft beverage market. Drove brand growth by 15% while the overall craft beverage market decreased by 6%. Developed a personalized sales schedule to optimize outreach and coordination with the distribution team. Conducted four sales meetings with distributor partners and executed 29 sales samplings in grocery stores and independent liquor outlets. Hosted four on-premise events and represented Schilling at five beer festivals, enhancing brand visibility.More...