Co-Owner & Head of Strategy@Because Brand Experience
Verified
A seasoned agency marketing professional, author, and entrepreneur with over 20 years of experience across diverse channels and segments. At 24, founded iCRE8, later merging with Evocatif, a leader in Shopper Marketing, before selling to WPP in 2016. Played a key role in the growth of Because Creative Experiences, helping it achieve industry accolades, including B&T's Experiential & Promo Agency of the Year (2019).
Passionate about brand engagement, combining strategic thinking with hands-on consumer insights. Expertise spans experiential marketing, shopper marketing, trade promotions, digital, events, and virtual technologies (AR, VR, Blockchain). Clients have included major brands across retail, liquor, FMCG, finance, healthcare, government, and consumer electronics.
Beyond marketing, an avid traveler and published author, transforming a passion for pets and travel into a business that helps pet owners navigate travel with ease.
Strong background in strategic planning, new business development, relationship building, and leadership, making a lasting impact in brand experience and consumer engagement.More...