Alberto Peña Torres, as the Marketing Manager at Baycana Development Company, your team has successfully increased brand awareness by 35% in the last quarter, leading to a 15% increase in sales. The recent marketing campaigns have been highly effective, particularly in the digital space. However, there has been a slight decrease in customer engagement on social media platforms. To improve this, it is recommended to invest in more interactive content and targeted ads. The upcoming project focusing on sustainable development has the potential to significantly boost our brand image, and a robust marketing strategy is being developed for the same.More...